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At Cantemo, we are proud to work in a very fast paced industry, with new technology continually changing the way we watch videos. At Cantemo, we have an important role to play. We enable the companies that deliver that great content stay in control of it. This ultimately ensures that we, the consumers, can get the videos we want, when and where we want them.

We have already redefined digital med and video management for the modern media landscape and worked with some major names across the globe, including UNICEF, Nike, NASA, Disney, The Guardian, and many more.

We are very aware that we owe a major part of that success to our excellent team, which we are expanding.

So, get in touch if you want to be part of a small, flexible, but highly focused team. You will be working at the forefront of technology to enable consumers to access an even bigger choice of video content, across multiple devices. Plus, you get to work with some major and exciting international brands!

The Cantemo vision is based on the idea that autonomy, in combination with freedom and responsibility, breed innovation. We believe that when talented people work in a flexible and positively challenging environment in the midst of having fun, that’s when the magic happens.

If that sounds attractive, we have a couple of open positions, which you can view here:

JavaScript Engineer

Support & Automation Engineer

If they don’t quite match your skills, but you think you have something to offer, we still want to hear from you. Get in touch with us!

Following a successful first user meeting last year, NMR once again gathered Cantemo users to ITV in London. We were really pleased with the turnout, as well as the high level of interest in the rooms, plus nice to hear some suggestions for updates in the upcoming versions!

NMR’s Alex Jennings did an excellent job of presenting the overview of the recently launched Cantemo Portal 2.2, with its updated dashboard, transcode framework, and folder structures. You can watch the video here or read the press release here for more details of those.

NMR user meeting

Our very own Asmo Soinio then gave a sneak preview of what is coming up in our next release, demonstrating the hard work he has been putting in over recent months. Portal 2.3 is due for release in December and we are pretty excited about the updates to the Rules Engine, which will mean admins can set rules to be applied to each new item added to Portal. You can also run your own custom scripts to be run on every new item.

As well as some other great updates, one that in particular generated interested in the room was the User Interface for dash-player. With this new player we have added the support of playing back proxies with multiple audio-tracks, allowing users to switch between pairs of tracks with a simple drop down menu.

The event also included a great presentation by Codemill and one of our retail clients, explaining how they are using Portal for ecommerce, campaign imagery, and videos for social media, cinema adverts and in-store signage.

And it was all wrapped up with a sneak peek by Isak Jonsson of Vidispine at the upcoming versions, which will include a number of great features including transcoder sharing, and task groups to specify resources for a particular job.

Of course, we could have a user meeting in London without ending up in the pub – for networking obviously!

In such a fast changing industry, IBC provides the perfect opportunity to find out what is new and see the trends truly playing out. This year’s IBC was no exception so here is our IBC roundup:

Multiscreen – pretty much everywhere we went, people were talking about delivering content to multiple screens. It is no longer enough to just stream your content, consumers want to view it on any of a number of devices. For the content providers, that means ensuring delivery to an ever growing list of platforms, each with a unique set of challenges, video and metadata formats, and delivery methods. Of course, all this complicates the entire process of managing, archiving, and distributing that content.

Viewing Experience – 4K video has been a bit topic for a while now, but what was apparent from IBC was a surge in various technologies to improve the user viewing experience, through availability of 4k resolution, a growing interest in the concept of enhanced HDTV, and improvements to the User Interface across platforms.

End-to-End workflows is also becoming increasingly important, with content providers demanding a way to manage all of this content, from creation through to delivering to their end consumer.

Naturally, all these trends are good news for us, as Cantemo Portal has been supporting these next generation workflows for a number of years already. We told Broadcast Beat all about it at IBC, and you can view the video below:

With IBC just around the corner, we are busy getting ourselves ready to once again travel to Amsterdam. This year, the main focus on our booth will be the latest version of Cantemo Portal.

We are really excited about some pretty nifty updates for Portal 2.1 - here's an overview of the highlights in case you've missed it.

The list of new features includes extending the customisability with a fully configurable dashboard. It provides live monitoring of your assets, jobs, work lists, and other activities, depending on user specific needs. This can be expanded with dashboard apps at any stage. This is extremely crucial in a world where media files are being created, stored, and distributed by such a wide range of different businesses and organisations and indeed roles within those organisations. A company releasing a video per week for its own marketing will have vastly different requirements and processes to a multinational broadcaster, so having the same monitoring tools simply doesn't make sense. It is also crucial because even within individual companies or media producers, the requirements are constantly evolving with the media landscape, so what you need in your dashboard today may not be the same as three months down the line.

Another main update for the new version of Portal is improved ease of use. Most of our customers already comment on how easy to use Portal is, but we wanted to make it even easier so we have introduced a folder explorer view and next and previous buttons for quick navigation. We have also introduced a worksteps function, which displays the status of an item as it moves through the user configured workflow.

Of course, integration has always been a key part of every update to Cantemo Portal, and this latest version is no exception. Our Transcoder Framework ensures easy integration with 3rd party transcoders so organisations can utilise existing transcoders, or new transcoders coming in the future, and thanks to an Archive Framework, Portal can natively to manage and archive assets in the StorNext tiered storage and archive solution and is open to future developments in archive technology.

If you want to see it for yourself and you are going to IBC, then please stop by our booth (7.K01a) or get in touch to arrange a meeting!

There is no denying that social media is a huge deal. Most people are on at least one social network, and it seems that the younger you are, the more networks you have! And for companies the importance of social media is not insignificant, and with good reason - we suddenly have a way to directly engage with our audience via multiple platforms. However, with the engagement opportunities constantly evolving, you need to ensure you are making the most of these opportunities across the range of social media channels in order to keep up.

Pairing video with social media is particularly valuable for increasing that engagement. Indeed, according to a Cisco report, online video will account for as much as 69% of all internet traffic by 2017. Animoto released some data on the shopping habits of millenials recently, which claims that 80% watch videos when shopping for a new product. Couple this with the fact that more and more companies are creating videos to market their products and services, and we are entering a world where you will fall behind if you aren’t doing the same.

However, with so many consumers and businesses getting their news and updates via social media, it is no longer enough to simply create a video and put it on your website, or maybe YouTube. Being able to spread it across numerous social media channels is a must and in many cases, being able to do that instantly can make a huge difference for timely communication of a new launch, for example.

Social Send App Cantemo Portal

A new app, being launched by PVT, helps solve these challenges. The first release will be ready just ahead of IBC and will add a really simple “send to social media” button to Cantemo Portal (the beta is available now if you want to try it out). At a touch of that button, Portal will transcode the asset to the optimal format for upload of HD content to each media outlet, and it will then be simultaneously published on Youtube, Vimeo, and Facebook.

We are pretty excited about this development, as it is something, which will only become more important as video and social media continue to go hand-in-hand.

Later this year will see the launch of Cantemo Portal 2.1, with a number of updates, including one we are particularly excited about – two new frameworks.

We definitely see frameworks as a much needed way to enable easier and more unified integration, making life much easier for third parties than trying to integrate direct on the low-level API. In certain areas, there are two main advantages for using a framework over creating each new app or integration on the API:

1. It offers a higher abstraction layer: Frameworks are designed to cover a certain area of the product and are built on top of the API. For the third party trying to integrate a new App, this means much of the ground-work has already been done in line with the rest of the product. Many integrations for the same functional area of the product need to carry out a lot of similar tasks. The framework handles those overlapping tasks, leaving the integrator the much more simple task of implementing the specifics, like read and write functions.

2. It ensures a unified approach and look and feel: For the end customer, the details behind the integration are generally not important. Having a unified and consistent look and feel however is. By using a framework, two different customers can have integration with a different archive solution, for example, but for the end user, the software will look the same, except for any specific branding choices. It also means that you can ensure the same ease of navigation and workflow throughout the entire software.

Social Send App Cantemo Portal

Upcoming Frameworks

Portal 2.1 will feature two new frameworks, namely Archive Framework and Transcoder Framework and we have a number of new Apps launching using the frameworks:

Archive Framework

  • StorNext Archive App – integrating Portal with the complete tiered StorNext infrastructure via the framework, giving users full control of managing assets online, nearline, and offline.
  • File System Archive App – this is an open source App for the archive framework, which enables archiving on disk storage from within Portal. See the GitHub project here.

Transcoder Framework

  • Vantage App – for integration with Telestream Vantage transcoder.
  • Episode App – for integration with Telestream Episode transcoder. This app will also be open source, enabling other third party providers to review and see how it was implemented.
  • Generic Transcoder App – this can be used for a general drop folder integration with any generic transcoder.

The official launch of Cantemo Portal 2.1 and these new frameworks will be in Q3 2015, however for our partners, you don’t have to wait that long. We will have a release candidate available at the end of this month, so get in touch if you want to try it out ahead of the official release.

The vast diversity within today’s media landscape means that MAM systems need to be flexible, scalable, and easily integrated into third party systems, so the user gets a bespoke system to fit those very diverse needs.

At Cantemo, we only work with the best in each section of the chain, ensuring perfect synergy and openness between the different systems, which ultimately means we can deliver futureproof solutions to our customers.

Essentially it comes down to providing a seamless workflow, so it is important to work with players right through the chain. Some of our partners exhibiting at NAB help us demonstrate a small part of that:

Media files can be ingested using ToolsOnAir just:in, which is a comprehensive ingest solution for single/multi-camera or VTR setups. By marrying the ingest solution to Cantemo Portal, customers are able to streamline realtime signal capture into a platform that allows a wide range of choice in editorial tools and automation options. The fact that both companies strive to provide extensible software tools, means that advanced workflows can be created without the need for proprietary hardware/software.

At NAB, we will have a sneak preview of Cantemo Portal 2.1, which will feature Cantemo Transcoder Framework, to allow our partners and customers to easily integrate third-party transcoders. The first App based on this framework involves comprehensive integration between Cantemo Portal and Telestream Vantage, and provides organisations of all shapes and sizes the ability to deploy next generation, file-based asset management and media transcoding workflows. The Framework will also launch with integration between Portal and Telestream Episode multi-format encoding software.

We will also feature the other end of the process at NAB, namely backup, synchronization, storage and archiving. moosystems has developed an app, CP Archive App, that essentially builds a bridge between Cantemo Portal and Archiware P5 Archive to enable archiving and restoring directly from the Cantemo Portal interface. Using the CP Archive App, users can archive and restore single items as well as collections of items. Archiving and Restoring processes can be triggered either manually from the Cantemo Portal Web interface or automatically after a configurable number of days after cataloguing an item. The information is transferred to Archiware P5 Archive, which in turn communicates with the LTO hardware.

Integration with the acclaimed object storage solution from Object Matrix, MatrixStore, ensures that content can be protected in a scalable and secure nearline platform without the end user, needing to manage the process. Cantemo and Object Matrix share a long and rapidly growing list of joint customers including M6 Group, Orange OCS, MTA International, and EDF Energy.

The Cantemo Archive Framework is another new framework from Cantemo, which enables unified integration with third-party archive systems. The first App available on this framework is developed and released by Cantemo and integrates the solution with Quantum architecture using Quantum StorNext API v5. It means that we can integrate with the entire range of Quantum storage solutions.

We are continuously improving our integration with third party solutions, making the workflow for our customers even better and more efficient. Feel free to stop by our booth at NAB (SL14811) to understand how Cantemo Portal integrates with these, and many other, solutions.

And, come and join us for a session on April 13th at 11:30 am at the FCPWORKS NAB Suite.

Over the last five years there has been definite trend, with more and more projects outside of the traditional broadcast and media delivery market. For example, we recently underwent a project for Brazil’s cultural epicentre, Itau Cultural.

It is something we envisaged back when we started Cantemo and it is driving the need for a more evolved media asset management, something I discussed in my last blog post.

Rising Importance

Companies are realising the huge potential of video, whether that is for internal review processes, internal and customer training, or as a marketing tool, amongst many other valuable uses.

Indeed, there have been several statistics issued recently, all pointing to a growing trend for online video, something which is set to explode over the coming months and years. Nielsen claims that 64% of marketers expect video to dominate their strategies in the near future.

There is no doubt that video gives companies a better way to engage with their customers and potential customers, in a way that is simply not possible in any other way. Forrester even put this into stats, claiming that if a picture paints 1,000 words, then one minute of video is worth 1.8 million.

Rising to the Challenge

One of the biggest challenges for companies using online video is that in many cases, they are not video experts. They don’t have years of experience creating and delivery video and all that entails, which is not just about creating the video, it is about the editing, review, approval, and distribution process.

For a big organisation with a complicated review process, getting video files to the right place at the right time is not as easy as it sounds. The very nature of video files means they are extremely large in comparison to any other media file types, which makes moving and delivering those files much more complicated than with other files. At the same time of course, companies are striving to issue videos as quickly as possible, to ensure maximum exposure for their brand, or to fit alongside an announcement or event.

With so many potential distribution outlets, companies are having to publish their video files several times over. It used to be just a case of posting it to YouTube, but now other social media platforms are putting a great deal of effort into increasing the use of video on their platforms. Take the recent announcement from Twitter that users can share video directly into Twitter itself, a service it claims will complement its Vine service. Facebook has also taken some major strides in this arena, with videos being played directly in the newsfeeds, making it an attractive offering for marketers who can greatly increase eyeballs with very little effort.

When it comes to distribution, therefore, the more users can automate the process, the more efficient it will be, with simple rules determining exactly where a video needs to appear once the user hits "publish".

The Future of Online Video

We are already witnessing the effects of this trend for online video, but it is likely to continue at a dramatic pace over the coming months, with more and more companies adopting online video as a part of their overall strategy. MAM systems will play a key role in helping those companies effectively manage those assets, but they need to evolve and be flexible enough to adapt to a vast difference in customer and requirements. If you want to read more about how they should do this, check out our last blog post.

The media environment has rapidly changed over recent years, with more dramatic transformation still underway. Video delivery is no longer the preserve of huge TV broadcasters, and the industry has to adapt in order to stay current and keep its competitive edge.

The Asset Management Dinosaur

The first Media Asset Management (MAM) systems were originally designed and built when videos were largely produced for TV and delivered by large broadcasting corporations. Broadcasters would create internal development teams or enlist an established MAM software provider to scope, build and deliver the entire project. The resulting systems are usually enormous and address a wide array of business-specific workflow tasks. Invariably they need to support big teams and a single distribution chain. And so was born the enterprise, MAM systems, derived from broadcast needs.

Having previously worked for a traditional MAM company, we saw a need for changing and modernizing this paradigm. Therefore, we established Cantemo with precisely that vision.

There is no doubt large broadcast MAMs have worked well in the traditional media space, but they are not adept for the varied media environment we are currently witnessing, nor do they work for other verticals, with a completely different set of requirements. Thanks to over-the-top delivery, almost anyone can produce video and launch it to a huge audience across the globe within a very short timeframe. Of course, the diverse nature of the multiscreen delivery landscape also adds a great deal of complexity, with more and more platforms and devices being launched at an astounding pace.

All this means that we are seeing a large number of new generation video producers emerging, and all video producers, both traditional and next generation, are having to be much more flexible throughout the production and delivery process. For media content providers to achieve flexibility, the media asset management systems need to adapt to each situation and crucially, provide opportunities to scale.

One Size Doesn’t Fit All

One size no longer fits all, as an industry, we were arguably ill-prepared for the rise in varied verticals in the production and distribution of videos, and the huge variety in different needs from MAM that would cause.

As we progress through 2015, we believe we’ll see a number of key trends emerging, which will result in MAM systems taking a big step away from monolithic enterprise solutions.


With such a wide range of different user types, with vastly different processes and requirements, there is clearly a growing need for modular solutions. The key is to enable users to get different components from various suppliers and build a custom software platform, which fits their needs exactly. MAM systems need to adapt to provide a core base for users, with enough built-in flexibility that they can be both extendable and adaptable enough to integrate with any add-on software. It also means that independent modules can be updated or replaced easily, without needing to alter the other modules.

Cantemo Workflow Overview

We see two key areas of scalability emerging. On the one hand you have the scalability of business volumes, where companies may need to increase numbers of users, storage, transcoders, etc. The other area is to do with scalability of business needs, where the requirements may change over time, and often it is impossible to predict all of those future requirements.

Of course, the modular approach also enables organisations to start very small, identifying right system for their specific needs, without significant upfront investment. Using the modular approach, each deployment can then grow from extremely small installation up to an enterprise system.

For our users, the key is to start by solving the immediate problem. Then build on the core foundation, adding modules as new requirements arise, in other words. We build Cantemo Portal with the goal that customers could start small, think big and grow fast!


Contemporary media production requires an unprecedented degree of flexibility and organisation. Teams will often work from different parts of the globe and need to communicate remotely with customers for review and feedback. At the same time, with the potential for instant delivery, there is more need than ever for instant collaboration between members of those teams to sustain that competitive edge.

Naturally the ubiquity of cloud solutions means that sharing content instantly is much easier than ever before, even if your colleague, or client, is on the other side of the globe. But video is still large and complex, with numerous different standards and workflows. Not to mention that this situation is often accompanied with significant security and rights issues, which means media needs to be protected at all times. Due to these facts, many content owners are reluctant to fully rely on cloud solutions.

In 2015, we believe we will begin to see a trend for “hybrid cloud” deployments, whereby the media will continue to be housed on premise, however there will be a certain point in the process when an asset is transferred to the cloud, either for review or disaster recovering back-up, for example. We envisage this being handled in one of two ways:

  1. Automated processes, whereby assets would be automatically moved around between cloud and on premise, depending on its status, i.e. once it has been approved it may be automatically deployed into the cloud.
  2. Multiple locations, where solutions need to provide support for global operations and will use the cloud to deliver assets between the different locations. Clever algorithms will be used to analyze specific business needs and user behavior will determine how content and metadata is distributed to the right place at the right time and in the right format.


This changing landscape and the need for a modular approach is exactly what we based our vision on when we started Cantemo five years ago. We are living in exciting times in this industry, with many more developments likely in the coming years. By thinking modular, MAM systems are able to be future-proof for the users, and we can also enable the users to decouple themselves from the software provider – they no longer are tied to one vendor for the entire system and for years to come.

At the end of November, we headed over to London, not only to take a look at the magnificent Christmas lights springing up across the UK capital, but also to meet up with our UK users and give them the latest Cantemo and partner updates.

Thanks to the efforts of our invaluable UK partner, NMR, the event was a great success. It was particularly great to have our customers willing to come along and discuss their experiences implementing Cantemo Portal, and even more importantly, the difference the installation has made to their business.

London Calling

ITV’s David Hornsby, for example, described how ITV’s content delivery modernisation project, which includes Cantemo Portal, has helped them grow their channels, and OTT content, from 5 linear channels to 7, and from 4 catch-up partners taking less than 20 hours a week, to a staggering 30 catch-up partners, taking 300 hours of content a week.

For the Guardian Media Network, the challenge was that with 30-40 permanent staff, 20-30 regularly contributing freelancers, and 10 commissioning editors, it was almost impossible to keep track of the assets and know exactly who had responsibility for each one. Andy Gallagher talked the audience through the process to getting those assets managed in one space and assigned to a commissioning editor with ultimate responsibility.

London Calling

We also used the evening event to talk technology, with presentations and demonstrations from some of our technology partners, namely IVORY, Mayam, and Vidispine.

Julien Gachot’s presentation of a software platform to optimize, automate and industrialize graphics workflows based on Adobe After Effects, Automate-IT by IVORY, met with much interest. As was the simple and effective task management made possible within Cantemo Portal, thanks to the Mayam Tasks App, which was presented by Erik Bågfors. Vidispine’s Erik Åhlin described a number of invaluable features in the latest version of its media management platform, including faster search capability and multi-threaded transcoding.

And of course, we had to give that important sneak preview of some of the features in the newest version of our very own software, Cantemo Portal 2.0. As well as organising our first ever UK User Meeting, NMR also stepped in to give the audience a demonstration of some of the features unique to Cantemo Portal 2.0.

The two main developments focused on by NMR’s Alex Jennings were firstly additional features within the Adobe Premiere Pro and Final Cut Pro integration, meaning users can more efficiently manage projects and track media sources. Secondly, Alex demonstrated better sharing and reviewing capabilities, including generating temporary and unique links to assets that can be sent to another team member, who can then review and approve or comment, without needing to login to the system.

Of course, Cantemo Portal 2.0 has a lot more up its sleeve, and one feature we are particularly proud of is the new dark theme User Interface we have called Onyx. We know that many of our users are working away in dark environments, so we have developed Onyx to better enhance and intensify the asset colour appearance.

The User Meeting was a great success, and was followed by a trip to an English pub, because no trip to the UK would be complete without that!

So, all that remains is to thank NMR for leading this event, ITV for being a fantastic host, to all our presenters, and everyone who came along to make it a great event. But don’t worry if you didn’t make it this time, as we are planning the next one for the second quarter of 2015.