Every organisation producing video is different, and this is something we can confirm with absolute certainty thanks to years of experience in the media management industry. But this means what they need from a media management solution will also be drastically different.

Video is being produced at an unprecedented rate, and a media management solution remains the best way to ensure it remains organised and can be monetised. It is, however, evident that the solutions on offer to the multitude of modern day content producers must evolve to stay relevant. It’s no longer just broadcasters producing video content anymore, almost every organisation has the means to create engaging content. Many are doing just that with the hope of giving their organisations a competitive edge – so much so that video is now arguably the primary data type of our generation.

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Born out of the changing face of media production, cloud solutions have been gaining traction. Some are still wary of what the move to the cloud really means but it has become synonymous with flexibility and scalability. Nowadays, these are attractive benefits both to corporate video producers handling several file formats at a time, as well as traditional broadcasters needing to deliver linear content as well as OTT. As a result, we now have the best of both worlds in hybrid-cloud solutions, which are already significantly altering the way media is managed within both large and small-scale organisations.

One benefit of both cloud and hybrid-based systems is that they can be rolled out for use almost immediately, given that they don’t require massive IT infrastructures. Scalability is also an added bonus thanks to the lack of hardware, given that an organisation’s storage capacity is no longer necessarily dependent on how much storage space they can house.

Absolutely key to the implementation of a hybrid solution is the ability to house content both on-premise and in the cloud, depending on individual content needs. Sensitive content can then reside within on-premise storage for most of its life, and only be transferred to the cloud for essential sharing.

The ability to share content is perhaps one of the most revolutionary benefits of moving media management workflows to a hybrid-cloud setup. Collaboration with global teams can be done at the click of a button, and within our own hybrid-cloud solution iconik, this can be done using proxy, or low-resolution versions, to limit the hassle of sending huge files.

Cloud-based solutions ultimately allow users to focus more on their core business, rather on spending valuable time managing content. The end result of this is increased productivity, and more opportunities to create the best video content possible.

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If you’re not sure how moving to the cloud could benefit your organisation, why not get in touch today. We’re also exhibiting at NAB New York on the 18th & 19th of October, where we’ll be showcasing iconik, our yet-to-be-released hybrid cloud media aggregation platform. Stop by booth N964 for a demo of the best of hybrid cloud in action.