This last year has been a bit of a whirlwind for Cantemo with launches, awards and tradeshows galore. Project Phoenix for ITV, a joint project with NMR, CodeMill, Pixel Power & Vidisipne, was shortlisted for an IBC Innovation Award and Cantemo Portal was nominated for a Streaming Media Readers’ Choice Award. We have also had business success at home, being [nominated a Di Gasell company as one of Sweden’s fastest growing, and listed on Deloitte Sweden’s Technology Fast 50 list.
Video really is one of the most powerful mediums of communication, and as such video content is everywhere. So much of it is created nowadays, and by such a diverse range of purposes, that we recognised a need for a solution which caters to this diversity, being simple but also quietly intelligent. iconik is this solution, being natively built for the cloud and offering:
- Augmented video intelligence
- Automated metadata tagging
- Easy sharing and collaborating
- All from a simple user interface
Cantemo Portal 3.3 is the latest result of our continued research and development. With so much content needing to be managed in the media and entertainment industry, it’s never been more important that media management solutions are effective, and as least demanding of a user’s attention as possible. That’s why Portal 3.3 features improvements to automated metadata and rules application and the ability to easily search and discover content.
Being a company concerned with managing media, we are often best placed to observe the industry from a vantage point. The rise of the cloud looks set to continue over the next year, with a profound effect on the sector. As hybrid cloud matures, it seems to be providing the ability to solve several problems that many in the industry struggle with; moving files of an increasingly large size for example. I believe more companies will begin to put cloud and hybrid cloud strategies in place, and those who have already done so will begin to implement them. We may well see the rise of polycloud environments whereby solutions from different cloud providers can be brought together to form one workflow.
As more consumers are being exposed to 4K-enabled devices, the demand for content of this quality is gradually increasing. Clearly 4K content brings significant challenges for managing it, given the large size of these files. But regardless of this, 1080p, or simply good old High-Definition, will likely become the norm as 4K, or UHD, hits the mainstream. It will be up to media management solutions providers to ensure services can handle this new content form.
In the last few months, there’s been growing friction between content providers and a number of walled gardens erected. Google looks as if it will pull YouTube from several of Amazon’s devices and Disney will shortly be pulling its movies from Netflix to launch its own streaming service. At the same time, major players are buying other major players. We saw this when AT&T announced back in October last year that it was acquiring Time Warner (although that purchase looks in jeopardy right now). More recently Disney has acquired parts of 21st Century Fox. I worry this could have a significantly negative effect on the business of content delivery, especially when added to the situation surrounding net neutrality in the US, and here’s why:
For one, this fragmentation of content is likely to result in the need for multiple subscriptions to a number of services, and it’s difficult to predict how the consumer will react to this. Thanks to the low-cost of streaming over the internet, consumers may not mind paying for multiple subscriptions. But even if this is the case, they are very unlikely to relish the thought of having to search for content on multiple platforms.
We are so used to getting the content we want suggested to us at the click of a button that this will only impair the user experience, and harm the content provider. As a result, there may be a boom in content aggregators over the next year or so, providing a way of gathering content from multiple services into one platform for easy searching.
In my opinion, 2018 looks set to be the year of the Internet of Things (IoT). There’s been much talk of AR/VR developments recently but the potential of IoT is really exciting, particularly because of the effects it could have on the broadcast sector. This is partly because of how far the technology has come, the Amazon Echo Dot can be picked up for less than £35 right now so it is accessible.
People are increasingly using IoT devices while they consume video content to supplement their viewing experience, and as IoT devices become mainstream, this trend will boom. Content delivery is already a changing sphere, but consumers could use these devices to ask for information about a certain actor or ask for similar content suggestions. This seems likely to encourage content delivery platforms to provide inroads to these IoT devices as the potential is huge. Consider the effect of a device which can react to the content being watched and dim the lights for a romantic film, or pause playback if a user’s mobile phone rings. The possibilities are endless, if not a little scary. Accedo offers a very interesting take on the IoT trend in this blog post.
Without a doubt, 2018 promises to be another exciting year for all of us in the industry, Cantemo included. Stay up-to-date with our latest news for the new year by subscribing to our newsletter.