It’s now been exactly two weeks since NAB came to an end and what a show it was for the Cantemo team. We gave presentations on AI, hosted a lunch and learn, spoke on podcasts and offered demos of a number of new partner integrations – it was a busy week!

On the Wednesday, we were really pleased to co-host a ‘lunch-and-learn’ with partner, NetApp, to discuss the joint deployment of Cantemo Portal and NetApp’s StorageGRID Webscale at one of Germany’s most state-of the-art production and media technology companies, ProSiebenSat.1 Media SE. Cantemo Portal now acts as ProSiebenSat.1’s primary media asset management platform as well as handling ingestion, quality control and distribution to playout management, while NetApp’s StorageGRID provides secure and durable Object Storage.

The combination of these two solutions has enabled ProSiebenSat.1 to build a hybrid media workflow and modernise its infrastructure, as well as providing the level of flexibility needed to operate successfully in the changing broadcast environment. It was great to share how Cantemo and NetApp has been able to do this at NAB show.

Our Manager, North America, Mike Szumlinski, presented a brilliant session on the same day, focusing on the potential for AI to help us better manage video content. We recently extended iconik’s video intelligence capabilities, adding support for Amazon Rekognition as well as Google Cloud Video Intelligence. And that’s just well because AI was a seriously hot topic at this year’s NAB, just as it was at BVE in February. After a meeting with our CEO, Parham Azimi, and other exhibitors, Broadcast Tech even said that AI went “mainstream” at this year’s show.

During the presentation session, Mike explored the many ways that AI technology can help video publishers achieve their goals more efficiently and effectively. These include:

  • Identifying what specific content represents or presents
  • Automatically generating clips or promos
  • Ensuring both content and advertisements more closely align with viewer interests
  • Optimizing video playback
Cantemo at NAB

He went on to outline that AI-based frameworks can auto-tag content with timecode-based metadata which can be used to search against or organise content. Not only does this save time and streamline workflows, but it can save money and resources too. In fact, Cantemo’s customers have told us that for every hour of content, they spend 3 hours of manual labor capturing and entering corresponding metadata for that asset. With AI, that’s all about to change.

One particular sector where AI could prove highly useful is video marketing. AI-based technology can facilitate the automated creation of separate versions of video content depending on the personalized needs of certain audiences, amongst many other parameters. Perhaps a localized version to be distributed to audiences in a certain region, for example. Even auto-translations of language are viable and highly accurate these days.

Our CEO’s most recent article focuses on the growing use of video for marketing and the most notable trends in this sector. You can still read the article here.

On the final day of NAB Parham Azimi, our CEO, was interviewed by Larry Jordan for a live podcast session of Digital Production BuZZ’s NAB Show BuZZ series (listen here). The podcast touched on the benefits of hybrid cloud, the role of AI and offering the low-down on Portal’s newest release and iconik. Larry was interested in knowing more about the accuracy of iconik’s AI services, which Parham explained is solved by confidence levels.

A confidence level is provided for each suggestion and we can trigger different workflows based on the confidence level you get back. So we can remove anything under 50%, and require a human interaction if the confidence level is between 50-75% and automatically approve everything else. So we can say that between this timecode and that timecode, there’s a 98% probability it’s a cat.


Larry and Parham also discussed why assets should be stored in the cloud, even if they are already stored locally. According to Parham, “storing proxies in the cloud makes it possible to globally collaborate with colleagues or stakeholders, which is especially relevant in the case of global editorial teams.”

Cantemo has insisted for some time that hybrid cloud would be the next big thing - this was certainly the case at NAB. At the Cantemo booth we offered demos of one of our most recent integrations between iconik and MatrixStore from Object Matrix. This integration not only enables future-proof scalability, but also a full hybrid-cloud workflow where assets are stored in the cloud within iconik, and secured locally within MatrixStore. This demo received quite the attention at booth SL5007! Over on our partner GB Labs’ stand there were also hybrid cloud demos of the integration between the iconik and GB Labs’ powerful FastNAS storage platform.

While we were at NAB, Cantemo announced and demoed an API integration this time between iconik and AWS Elemental MediaConvert. This means visitors to our booth were the first to experience the API integration which enables easy transcoding for various video formats and the distribution of well-organised content to multiple platforms.

Thank you to all of our partners and visitors to our booth for making NAB 2018 another successful show in the desert – maybe even our busiest yet!