Cantemo and Backblaze have launched an integrated solution to deliver a cost-efficient cloud media management and storage solution. The joint solution has already been implemented by Everwell.

The combination of Cantemo iconik and Backblaze B2 enables users to ingest and archive raw assets from Backblaze without having to maintain a local server and storage hardware installation. Once uploaded, every team member has immediate access to raw assets and lightweight proxy files which are quickly generated by iconik. The integration is cloud-delivered and enables pay-as-you-go pricing.

Everwell is a video production company that specializes in medical-themed content. It developed a digital signage solution for medical caregivers like doctors and dentists to show Everwell’s content and replace the typical daytime TV shows and cable news that play in patient areas. As the Everwell team expanded across multiple sites, it was challenged with finding a cost-effective way to store content accessible in each production office and keep the content managed and discoverable.

The ‘everyone in the same production building’ model didn’t work for us any longer as our content service grew with more and more editors and producers checking in content from remote locations that our entire team needed to use immediately. With iconik and Backblaze, we have what feels like the modern cloud-delivered production tool we’ve always wanted.


Cantemo iconik is a hybrid video hub for managing, sharing, and collaborating on media. It was designed to keep media assets secure and organized, whilst ensuring global access. Using a hybrid architecture, assets can be stored in the cloud, on-premises, or as a mixture of the two, whilst enabling full access to the entire library when needed. It includes a powerful API, making customization and integration with other tools simple.

Creatives and media companies are handling an explosion of photo and video content. I'm thrilled to have Backblaze and Cantemo partner to solve the challenges of storing and managing these assets. Backblaze B2 cloud storage costs 1/4th that of other clouds, and Cantemo iconik provides an easy-to-use web-based asset manager. These work seamlessly together completely in the cloud to support a single person or the largest globally distributed team.


With its extreme reliability and breakthrough pricing of $5/TB/month, Backblaze B2 has quickly become the cloud storage of choice for business backup and archive, and media archivists and content producers demanding the highest reliability, most cost-effective storage that fits every part of their production workflow.

Video is being produced and delivered by a wide range of different types of companies, with vastly different needs. A cloud workflow means that it can be easily adapted to suit those as required. However, the biggest barrier right now is the cost for cloud storage, something that Backblaze is solving.


Existing assets, whether on disk, tape, or another asset manager can be easily imported to iconik. Customers can use the Backblaze B2 Fireball - a rapid ingest service - to quickly seed their B2 account with up to 70TB at a time.

Interested customers can take advantage of a special launch promotion to receive $300 in iconik credits by contacting before October 31, 2018. Cantemo and Backblaze will also be holding a webinar to discuss the integrated solution. Sign up is available here.