There are many misconceptions surrounding what moving to the cloud really entails, and what the true benefits of a cloud infrastructure are. In this blog post, we explore the top five things wrongly assumed about migrating media management to the cloud (and what the truth really is!).

1. I need to be an IT company to implement a media management solution in the cloud

Many believe that installing a cloud management solution can take weeks! The truth is, unlike on-premise solutions, implementing a cloud solution can be done in stages, with no need to make huge changes to infrastructure.

The lack of hardware investment in the cloud also means that those who use it are likely to be more agile, responsive to change, and at a lower risk of failure. The cost is also more measurable, given that users only pay for what they need, and is usually in line with growth or demand. This makes those nasty invoice shocks a thing of the past, because cloud costs are easier to predict. With no need to plan ahead, the elasticity of the cloud allows users to keep capacity in line with the actual needs of the business.

2. Investing in the cloud requires a big budget

In a survey by data storage provider, Backblaze, 35% of respondents said a lack of budget was a concern when they considered migrating to the cloud. But, those with smaller budgets can most definitely benefit from the cloud. There’s no need to guess how much storage or processing power they’ll use for one, they just pay for what they use. It’s also true that the cloud is scalable, so you can start small and work upwards (or downwards) from there.

3. I don’t need content in the cloud because my team are based in one location

So yes, the cloud does allow global teams to collaborate, by sharing content and enabling low-resolution versions of content called proxies. However, even if you don’t have teams around the world, having content in the cloud means that it can be accessed immediately from any desktop. Plus, the cloud is way more disaster-proof. Physical on-site disasters can’t stop operations, because the content archives are secure in the cloud.

Two person working on a project with a laptop

The cloud does enable global collaboration, but at the same time, it makes the entire content production and distribution process one, seamless workflow. That’s a benefit for any team, regardless of size.

4. On-premise solutions are more secure than the cloud

When it comes to the cloud and security, weighing up the chance of physical thefts and disasters with the rare risk of cloud breaches and hacks, it’s obvious that on-premise is definitely not always more secure.

Some locks on a fence

Sadly, almost 90 percent of concerns around migration from on-premise to cloud functions or storage in the UK is still based on data breaches or data loss, according to Computing. The truth is, the livelihood of public cloud providers entirely depends on their security, meaning they provide some of the toughest security measures in tech. Google Cloud, for example, offers its own security measures to prevent data loss, namely the Cloud Data Loss Prevention API (CDLP API), which automatically discovers and redacts sensitive data. Other provides have similar measures in place.

If you’re thinking about moving to the cloud, but security is still an issue, why not consider a hybrid approach? This involves keeping extremely sensitive projects on-premise at all times and only sending to the cloud when absolutely necessary.

5. My on-premise solution is workable, won’t moving to the cloud be unnecessarily disruptive and complex?

Companies that have invested in existing media management setups clearly worry that moving entire systems to the cloud is wasteful and “change for the sake of change”.

Yes, the cloud can add an extra layer of complication to workflows, but what this means is that defining processes and rules within the management software is more important than ever. The key is a powerful solution that can take care of automation and allow all types of companies creating video to focus more on the core business, rather than IT. When done well, adding a cloud component can increase productivity, and provide much needed flexibility.

Read the original version of this article in The Broadcast Bridge here.


Cantemo and Backblaze recently announced the launch of a cost-efficient cloud media management and storage solution. This solution combines iconik, our cloud hub for managing video, with Backblaze’s B2 cloud storage. Find out more about this integration or register for our joint webinar here.