The broadcast industry’s shining beacon of the year is always IBC in Amsterdam. Where better to go to immerse yourself in the amazingly innovative nature of our industry? For Object Matrix it’s a trip that we never get tired of. Amsterdam is a beautiful city and we get to breathe in the stunning canals, eat great food, and get to talk to all about our favourite subject. It’s a weekend that we always look forward to repeating, no matter how much out feet hurt at the end of it all.