November 28, 2021

A Promising Future

2016 has been a very positive year for us here at Cantemo. Cantemo Portal has been integrated for some exciting projects, such as the replacement of ITV’s promo management system. Our network of partners is ever growing, and we are growing too. Earlier this year we moved into a new office to accommodate a growing staff, and we haven’t stopped yet, with a number of open positions we are still recruiting for.

Guy looking at the horizon

This year promises to be as, if not even more, exciting. We have a number of projects we are working on right now and will be able to talk about really soon. We also have a number of upgrades in the works for our solutions, so watch this space.

It is also an exciting time for the industry. Media consumption continues to evolve, with content providers delivering more and more content to multiple devices and regions. New delivery opportunities open up a slew of opportunities for content providers to increase reach, and also to personalise services much more than ever before. Of course this has its challenges, as the more content you have, the more you have to manage it, especially when you have several versions and deep personalisation possibilities.

Now, more than ever, MAM has to evolve, giving content providers the flexibility to build the right system to match their needs. Hybrid Cloud is in particular going to get more important in the coming months, and we are already seeing some deployments of Cantemo Portal in a hybrid cloud environment, including the ITV project mentioned above. Deep learning is also going to get increasingly important, both in terms of personalising the consumer viewing experience, but also for better managing assets with analysis of video, audio, and images for better classification and easy search.

Virtual Reality is another buzz word in the industry right now, but for TV and movie viewing, I think it will be a while before it really takes off. I believe the real game changer for VR however will be for business. Some major firms are already using it to collaborate with colleagues in other areas of the world or help customers visualise a building project, for example. Again, MAM needs to evolve to manage this evolution effectively.

All in all, 2017 promises to be another exciting year, both for the industry, and for us as a company.

Finally, if you are heading to BVE, make sure you head to the Post Theatre at 12pm on Tuesday 28th February to hear first-hand about ITV’s fully integrated promo campaign management system, Phoenix.

Cantemo Logo

Get started with Cantemo today!

Turn your content into something incredible.